Concept work
See the thinking, not just the screens
These are concept demos, not client work. We built them to show how three hospitality businesses with similar ingredients (menu, hours, photos, a story) call for three different structures. Every concept opens as a working page you can click through.
All three concepts are fictional businesses. Imagery is created or licensed for demonstration; no client relationship is implied.
DiningRestaurant concept
- Structure
- An editorial layout that leads with atmosphere: full-width imagery, a menu treated as content rather than a PDF, hours and address always one glance away.
- Imagery
- Warm, low-light photography direction that sells the evening, not the daylight.
- Interaction
- Scroll-driven reveals kept slow and few: motion as seasoning, not the meal.
Open concept demo↗ 
BakeryBakery concept
- Structure
- A morning-first page order: what’s fresh today sits above the fold, the story below it. Opening hours get unusual prominence because bakeries live and die by them.
- Imagery
- Bright, close-up product photography against neutral surfaces.
- Interaction
- A light touch — hover states and one gentle marquee. Bakery customers are in a hurry.
Open concept demo↗ 
CaféCafé concept
- Structure
- A daypart layout: the page reorganizes around morning coffee, lunch and afternoon work sessions, because a café is three businesses in one room.
- Imagery
- People-in-space photography over product close-ups — cafés sell seats, not just cups.
- Interaction
- An interactive daypart switcher as the centrepiece, everything else kept still.
Open concept demo↗